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Within the corporate world, Amazon now ranks with Apple as among the United States’ most esteemed businesses.

Jeff Bezos, Amazon’s founder and CEO, came in second in the Harvard Business Review’s 2012 world rankings of admired CEOs, and Amazon was third in CNN’s 2012 list of the world’s most admired companies.

In other words, understand your donor base so well it’s like you’ve read their minds. Decide how long you’ll small talk at the beginning, and how to transition smoothly into the ask itself. The key to this: call or contact that you’re interested in talking to them about your cause and how they might be able to get involved.

When I first did research on Walmart’s workplace practices in the early 2000s, I came away convinced that Walmart was the most egregiously ruthless corporation in America.However, ten years later, there is a strong challenger for this dubious distinction—Amazon Corporation.Amazon is now a leading global seller not only of books but also of music and movie DVDs, video games, gift cards, cell phones, and magazine subscriptions.Like Walmart itself, Amazon combines state-of-the-art CBSs with human resource practices reminiscent of the nineteenth and early twentieth centuries.In June, the Board approved a transition to using the Team Snap platform for the website which will automatically be linked to their mobile app.

This will provide a cross media platform for the Association to ensure our membership is kept up to date on the key information and to begin to take more opportunities to share our T-Birds family successes.

We look forward to having a one-stop shop of information for our membership, and we hope that you will take some time to look through the pages.

A special thank you to a tremendous local photographer who happens to be one of our alumni, Richard Lam, as well as Andrea Chivers, Bruce Gregg and all the players and parents who came out to the photo shoot for helping us populate the site with some amazing photos.

Amazon equals Walmart in the use of monitoring technologies to track the minute-by-minute movements and performance of employees and in settings that go beyond the assembly line to include their movement between loading and unloading docks, between packing and unpacking stations, and to and from the miles of shelving at what Amazon calls its “fulfillment centers”—gigantic warehouses where goods ordered by Amazon’s online customers are sent by manufacturers and wholesalers, there to be shelved, packaged, and sent out again to the Amazon customer.

Amazon’s shop-floor processes are an extreme variant of Taylorism that Frederick Winslow Taylor himself, a near century after his death, would have no trouble recognizing.

Here’s your chance to join in to celebrate Minor Hockey Night at the BC Lions game as they take on the Calgary Stampeders.