So why should people outside of China even care about We Chat?
The first and most obvious reason is that it points to where Facebook and other messaging apps could head.
Note: some of the platforms requires using Chinese ID to transfer out the sale revenue out.
They are also ideal for online conversion, for instance at the bottom of an article written about your brand by a Key Opinion Leader (KOL) We Chat contains a search tool for Official Accounts.However, this tool is not very “fuzzy” (you have to write the name of the account fairly accurately) and is not really used for discovery.The quality is amazing, it rarely crashes and the network for calls is better than Face Time or Skype). I haven't mentioned the social aspect of chatting, groups and sharing memories on your one "wall". Most We Chat Official Accounts appear in the “Chat” section of We Chat.
This is the section of We Chat which is most similar to Whats App / Messenger.We Chat users can scan QR code which are included into web pages or articles within We Chat (by long-pressing the QR code) or offline by using We Chat’s embedded QR code scanner.QR are perfect for any offline use: they can be added inside your stores, on your products, during your events.Upon clicking on your article, users can access your account page by clicking the name of your account at the top of the article.Unlike in Western countries, QR codes are a very popular way to access content.It's the only messaging app to be certified by TRUSTe.• MEET NEW FRIENDS: Use “Friend Radar”, “People Nearby” and “Shake” to meet others.